“A unique way to think Rioja & San Sebastian Wine Tours”

Academic Foundations & Professional Expertise in San Sebastian wine tours

Juan Cabanzón, founder of Rooters, embodies a rare convergence of academic distinction, hands-on experience, and heartfelt dedication to the world of wine and gastronomy. His journey begins at the esteemed Basque Culinary Center, one of the most innovative institutions in contemporary culinary education, where he laid the foundations of his gastronomic philosophy. Further deepening his expertise, Juan pursued a Master’s Degree in Wine Tourism through a tri-national program that took him to Tarragona, Bordeaux, and Porto—three of Europe’s most storied and emblematic wine regions. This international education not only sharpened his technical acumen but also immersed him in the cultural and historical intricacies that shape each terroir.

Rooters is the natural outcome of this blend of knowledge, passion, and lived experience. With a refined palate, a scholar’s curiosity, and a storyteller’s soul, Juan curates journeys that go far beyond conventional wine tourism. His tours are intimate explorations of place and people—encounters that celebrate the authenticity of small producers, the richness of local traditions, and the quiet beauty of the landscapes that give life to the wines. Through Rooters, Juan invites guests into a world where every glass of wine tells a story, and every visit becomes a meaningful memory.