

Expertise
Juan Cabanzón, founder of Rooters, combines a Gastronomy degree from the Basque Culinary Center and a Master’s in Wine Tourism with hands-on experience in Michelin-starred kitchens and top European wine estates. Since 2019, he has crafted bespoke tours exploring Northern Spain’s wine and culinary heritage. From Rioja’s vineyards to Basque txakoli, his sustainable journeys celebrate local traditions, small producers, and authentic experiences.

Bespoke
Embark on a journey into the heart of Northern Spain’s wine regions, where passion and tradition shape every bottle. Explore hidden vineyards and meet winemakers who pour their stories into unique, handcrafted creations. From ancient vines to modern techniques, every sip reveals the secrets of a landscape shaped by dedication, heritage, and the pursuit of perfection. This is a voyage for those who seek to uncover the soul of wine.
ANY QUESTION YOU MAY HAVE?
Here I leave you some of the most frequently asked question about the service, payments, my family... If you have some questions and don't see them in here, write me a mail using the form above this text
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When creating Rooters I decided to offer only custom-designed tours and itineraries to my clients. This means there is no fix price as every single day is different. The final price will depend on our plan for the day and we can adjust it according to your budget.
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There are some basics that are always included in the price. These are transportation and all costs derived from it (tolls, gas, parking...), and my guided services fees. All visits, tastings and entrance tickets will always be included in the price. In regards to lunch or dinner, I consider that they can be the best way to summarize everything that has been experienced along the day. Because of this I will include the cost of lunch by defect. Just in special occasions I will leave the cost aside and clients will be able to decide what to eat and to pay as they go.
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YES PLEASE. I like that all my customers face new flavours and textures but perhaps visiting a fish-cannery is not the best idea if you are allergic to fish. Just as I ask my clients to have an open mind, I also ask them to let me know if they have any allergies or intolerances :D
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Only Credit Card Payments will be accepted. The online platform provided works with VISA, MASTERCARD and AMERICAN EXPRESS (AMEX). This platform is an official one fullfilling all security protocols.